The Uncornered Project
Everyone, at one point in their lives, has felt cornered. For gang-involved youth growing up on the streets of Boston, that feeling is literal. Their street corner determines so much of their lives, including whether they go to school or prison.
With The Uncornered Project, we set out to tell the stories of people who have Uncornered themselves from life’s toughest circumstances. With former gang members standing next to politicians and business leaders, we paired these stories with striking portraits by photographer John Huet.
Our exhibition on the Boston Common generated a ton of buzz, but more importantly, announced the beginning of a movement to transform our city one corner at a time.
Check it out: stories.uncornered.org
Friendly’s
Radio:
A few favorites from a year of writing for Friendly's social media, including "Scoops of Wisdom" for National Ice Cream Month.
HomeGrown Cotton
HomeGrown Cotton is verified pure all the way from the farm to the store. Which means you can be sure your cotton was grown the American way. We built their brand, site, and farmer profile videos. Check it out: www.homegrowncotton.us
New England Aquarium
A fully integrated campaign announcing the New Aquarium Experience.
The campaign was a hit on Tumblr, with more than 170,000 likes and reblogs. And we didn't even post it.
Also: The New England Aquarium Has Some Great Advertising
Radio:
Station Takeover:
Print:
Jibo
The world’s first social robot needed some humanizing.