https://dylancrawford.com Dylan Crawford | Copywriter Mon, 30 Sep 2019 19:05:42 +0000 https://dylancrawford.com en https://dylancrawford.com/The-Uncornered-Project Mon, 30 Sep 2019 19:05:42 +0000 Dylan Crawford | Copywriter https://dylancrawford.com/The-Uncornered-Project The Uncornered ProjectEveryone, at one point in their lives, has felt cornered. For gang-involved youth growing up on the streets of Boston, that feeling is literal. Their street corner determines so much of their lives, including whether they go to school or prison. With The Uncornered Project, we set out to tell the stories of people who have Uncornered themselves from life’s toughest circumstances. With former gang members standing next to politicians and business leaders, we paired these stories with striking portraits by photographer John Huet. Our exhibition on the Boston Common generated a ton of buzz, but more importantly, announced the beginning of a movement to transform our city one corner at a time.&nbsp; Check it out: stories.uncornered.org <img width="1500" height="1125" width_o="1500" height_o="1125" data-src="https://freight.cargo.site/t/original/i/9c31dbad40717098931809d59f2b3218f7ee4227631507da27b795fb050cc66f/IMG_6621.jpg" data-mid="51708442" border="0" src="https://freight.cargo.site/w/1000/i/9c31dbad40717098931809d59f2b3218f7ee4227631507da27b795fb050cc66f/IMG_6621.jpg" /> <img width="500" height="667" width_o="500" height_o="667" data-src="https://freight.cargo.site/t/original/i/9f78107edeac64b9daed800e12eb92d3e0fa461c7c2c47f8fd124c2fd34f3deb/IMG_6640.jpg" data-mid="51708443" border="0" src="https://freight.cargo.site/w/500/i/9f78107edeac64b9daed800e12eb92d3e0fa461c7c2c47f8fd124c2fd34f3deb/IMG_6640.jpg" /> <img width="500" height="667" width_o="500" height_o="667" data-src="https://freight.cargo.site/t/original/i/86339429d2f910c3375bbbb27c17d90bf62ce1717a0326f24b7c08b9dc740e95/IMG_6641.jpg" data-mid="51708444" border="0" src="https://freight.cargo.site/w/500/i/86339429d2f910c3375bbbb27c17d90bf62ce1717a0326f24b7c08b9dc740e95/IMG_6641.jpg" /> <img width="1500" height="1110" width_o="1500" height_o="1110" data-src="https://freight.cargo.site/t/original/i/82c4cb61c3ab570b1e34afb4e1e3b1eaccd736d4ee50af4f0b354878a873d999/P2WDDSV57AI6TF5STEGUWW642M.jpg" data-mid="51708446" border="0" src="https://freight.cargo.site/w/1000/i/82c4cb61c3ab570b1e34afb4e1e3b1eaccd736d4ee50af4f0b354878a873d999/P2WDDSV57AI6TF5STEGUWW642M.jpg" /> <img width="448" height="747" width_o="448" height_o="747" data-src="https://freight.cargo.site/t/original/i/601f80afe92306e90fb16ad16b64f04f91596f0969e48707914765dc0120a520/Screen-Shot-2019-09-30-at-3.21.42-PM.png" data-mid="51709332" border="0" src="https://freight.cargo.site/w/448/i/601f80afe92306e90fb16ad16b64f04f91596f0969e48707914765dc0120a520/Screen-Shot-2019-09-30-at-3.21.42-PM.png" /> <img width="1500" height="652" width_o="1500" height_o="652" data-src="https://freight.cargo.site/t/original/i/cb88a7996b8eebbc4de966e181c9699b6ab5eeb8e3317407c1e7de2ccbccd6f5/mobilepages.jpg" data-mid="51708445" border="0" src="https://freight.cargo.site/w/1000/i/cb88a7996b8eebbc4de966e181c9699b6ab5eeb8e3317407c1e7de2ccbccd6f5/mobilepages.jpg" /> <img width="469" height="581" width_o="469" height_o="581" data-src="https://freight.cargo.site/t/original/i/2b409eeec78adbd9453e1ea6b4ce38f10f2a4a788ae56e92e65fe26c5b582661/13635_huet_cbd_ayanna_pressley0-188.jpg" data-mid="51708439" border="0" src="https://freight.cargo.site/w/469/i/2b409eeec78adbd9453e1ea6b4ce38f10f2a4a788ae56e92e65fe26c5b582661/13635_huet_cbd_ayanna_pressley0-188.jpg" /> <img width="469" height="572" width_o="469" height_o="572" data-src="https://freight.cargo.site/t/original/i/f1a590d3a41dc966349d6f6610236aeae1162f2fef9cbd2bf52cc4fac637390d/13635_huet_cbd_lu_733.jpg" data-mid="51708440" border="0" src="https://freight.cargo.site/w/469/i/f1a590d3a41dc966349d6f6610236aeae1162f2fef9cbd2bf52cc4fac637390d/13635_huet_cbd_lu_733.jpg" /> <img width="951" height="708" width_o="951" height_o="708" data-src="https://freight.cargo.site/t/original/i/5232c0e18ab8c6af4d534b227c199dd920d7ae8d321c2a84daa92116710aa1b3/Screen-Shot-2019-09-30-at-11.39.42-AM.png" data-mid="51708449" border="0" src="https://freight.cargo.site/w/951/i/5232c0e18ab8c6af4d534b227c199dd920d7ae8d321c2a84daa92116710aa1b3/Screen-Shot-2019-09-30-at-11.39.42-AM.png" /> <img width="578" height="496" width_o="578" height_o="496" data-src="https://freight.cargo.site/t/original/i/d0359f5d13f4242f0812b862d84a30b0d998592dcae22be1d4074ba825f6d786/Screen-Shot-2019-09-30-at-11.38.41-AM.png" data-mid="51708447" border="0" src="https://freight.cargo.site/w/578/i/d0359f5d13f4242f0812b862d84a30b0d998592dcae22be1d4074ba825f6d786/Screen-Shot-2019-09-30-at-11.38.41-AM.png" /> <img width="500" height="348" width_o="500" height_o="348" data-src="https://freight.cargo.site/t/original/i/a73b31151a022a99aabc4521193f2374f74259c087e97b8005bad9c3e81b56fd/uncornered-blackhat-1.jpg" data-mid="51708451" border="0" src="https://freight.cargo.site/w/500/i/a73b31151a022a99aabc4521193f2374f74259c087e97b8005bad9c3e81b56fd/uncornered-blackhat-1.jpg" /> <img width="475" height="475" width_o="475" height_o="475" data-src="https://freight.cargo.site/t/original/i/dde735e9e02c296bd23ad873ff57223dd6a772b1b67fdad27325410af8f71f29/uncrnd_Black_Sweatshirt.jpg" data-mid="51708453" border="0" src="https://freight.cargo.site/w/475/i/dde735e9e02c296bd23ad873ff57223dd6a772b1b67fdad27325410af8f71f29/uncrnd_Black_Sweatshirt.jpg" /> <img width="500" height="333" width_o="500" height_o="333" data-src="https://freight.cargo.site/t/original/i/aaf3721598239fe61f1d337b2ca4695508710ebc123c31e547b863e6835e7846/Uncornered-winterhat-1.jpg" data-mid="51708452" border="0" src="https://freight.cargo.site/w/500/i/aaf3721598239fe61f1d337b2ca4695508710ebc123c31e547b863e6835e7846/Uncornered-winterhat-1.jpg" /> https://dylancrawford.com/Friendly-s Fri, 01 Jan 2016 00:09:22 +0000 Dylan Crawford | Copywriter https://dylancrawford.com/Friendly-s Friendly’s Radio: A few favorites from a year of writing for Friendly's social media, including "Scoops of Wisdom" for National Ice Cream Month. <img width="1007" height="520" width_o="1007" height_o="520" data-src="https://freight.cargo.site/t/original/i/00296e2e7579d61abaa25bdfe7ec2db7856241152df26676243e4bb02a2c06d9/Screen-Shot-2016-02-09-at-2.35.43-PM.png" data-mid="19125876" border="0" src="https://freight.cargo.site/w/1000/i/00296e2e7579d61abaa25bdfe7ec2db7856241152df26676243e4bb02a2c06d9/Screen-Shot-2016-02-09-at-2.35.43-PM.png" /> <img width="1024" height="512" width_o="1024" height_o="512" data-src="https://freight.cargo.site/t/original/i/6db8960d799247324ecb8db4b13c720b4d776b7a9e3c8bfc4bb481cf9d53440b/ScoopsOfWisdom_6.png" data-mid="19125869" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/6db8960d799247324ecb8db4b13c720b4d776b7a9e3c8bfc4bb481cf9d53440b/ScoopsOfWisdom_6.png" /> <img width="1024" height="512" width_o="1024" height_o="512" data-src="https://freight.cargo.site/t/original/i/9970eefb1ff2c735590188ee4187be54843341b7bbade4b75e42fa57a7949c15/ScoopsOfWisdom_8.png" data-mid="19125870" border="0" src="https://freight.cargo.site/w/1000/i/9970eefb1ff2c735590188ee4187be54843341b7bbade4b75e42fa57a7949c15/ScoopsOfWisdom_8.png" /> <img width="1024" height="512" width_o="1024" height_o="512" data-src="https://freight.cargo.site/t/original/i/40ab83f91b6b74e4601bd71e6053d1986531bf5cca840e5fff957035439c1a2f/ScoopsOfWisdom_12.png" data-mid="19125872" border="0" src="https://freight.cargo.site/w/1000/i/40ab83f91b6b74e4601bd71e6053d1986531bf5cca840e5fff957035439c1a2f/ScoopsOfWisdom_12.png" /> <img width="1024" height="512" width_o="1024" height_o="512" data-src="https://freight.cargo.site/t/original/i/eefc71b4ef007304c56b68dae454e758debe1feaa8454b8a15a24991059e6df0/ScoopsOfWisdom_14.png" data-mid="19125873" border="0" src="https://freight.cargo.site/w/1000/i/eefc71b4ef007304c56b68dae454e758debe1feaa8454b8a15a24991059e6df0/ScoopsOfWisdom_14.png" /> https://dylancrawford.com/HomeGrown-Cotton Sun, 09 Dec 2018 15:03:26 +0000 Dylan Crawford | Copywriter https://dylancrawford.com/HomeGrown-Cotton HomeGrown Cotton HomeGrown Cotton is verified pure all the way from the farm to the store. Which means you can be sure your cotton was grown the American way. We built their brand, site, and farmer profile videos. Check it out:&nbsp;www.homegrowncotton.us <img width="1354" height="2166" width_o="1354" height_o="2166" data-src="https://freight.cargo.site/t/original/i/e21097bb6c76e45a6809fd2d77a09c8ec19d970fc122bc903fe1bd772f19067a/Homepage.jpg" data-mid="30234113" border="0" src="https://freight.cargo.site/w/1000/i/e21097bb6c76e45a6809fd2d77a09c8ec19d970fc122bc903fe1bd772f19067a/Homepage.jpg" /> <img width="1354" height="2511" width_o="1354" height_o="2511" data-src="https://freight.cargo.site/t/original/i/bb97f198eae198ee81acae7b1cc1cb706deae141283aa8cdf5a865ac85b4a125/MeetFarmers.jpg" data-mid="30233985" border="0" src="https://freight.cargo.site/w/1000/i/bb97f198eae198ee81acae7b1cc1cb706deae141283aa8cdf5a865ac85b4a125/MeetFarmers.jpg" /> https://dylancrawford.com/New-England-Aquarium Thu, 23 Jan 2014 22:21:22 +0000 Dylan Crawford | Copywriter https://dylancrawford.com/New-England-Aquarium New England Aquarium A fully integrated campaign announcing the New Aquarium Experience.&nbsp; The campaign was a hit on Tumblr, with more than 170,000 likes and reblogs. And we didn't even post it. Also: The New England Aquarium Has Some Great Advertising <img width="832" height="638" width_o="832" height_o="638" data-src="https://freight.cargo.site/t/original/i/10af6b0dda3631bad63c5368b82539b4789cc59666f7f818fc226796216c1174/nea4_o.jpg" data-mid="19125896" border="0" data-scale="100" src="https://freight.cargo.site/w/832/i/10af6b0dda3631bad63c5368b82539b4789cc59666f7f818fc226796216c1174/nea4_o.jpg" /> <img width="832" height="638" width_o="832" height_o="638" data-src="https://freight.cargo.site/t/original/i/74b97e10ca2dfeb9b2fb28657c1201f5bb78a73bb7878314582ec9f6a1e6f265/nea3_o.jpg" data-mid="19125895" border="0" src="https://freight.cargo.site/w/832/i/74b97e10ca2dfeb9b2fb28657c1201f5bb78a73bb7878314582ec9f6a1e6f265/nea3_o.jpg" /> <img width="832" height="638" width_o="832" height_o="638" data-src="https://freight.cargo.site/t/original/i/05410c0bbe9f20d08258b5843bdcd82c08c6f3a08fc59618fe14ce2a0ffbc72d/nea1_o.jpg" data-mid="19125893" border="0" src="https://freight.cargo.site/w/832/i/05410c0bbe9f20d08258b5843bdcd82c08c6f3a08fc59618fe14ce2a0ffbc72d/nea1_o.jpg" /> <img width="832" height="638" width_o="832" height_o="638" data-src="https://freight.cargo.site/t/original/i/bd021b527e0976155225ad18f13e1305051cefca16f1d859dc41a68d4eb260cd/nea2_o.jpg" data-mid="19125894" border="0" src="https://freight.cargo.site/w/832/i/bd021b527e0976155225ad18f13e1305051cefca16f1d859dc41a68d4eb260cd/nea2_o.jpg" /> Radio: Station Takeover: <img width="720" height="540" width_o="720" height_o="540" data-src="https://freight.cargo.site/t/original/i/4d1b49b68388b62765f0febe977211a0ab3fce5877fdb0e8e2493be73f4984d1/IMG_1164_small_o.jpg" data-mid="19125877" border="0" src="https://freight.cargo.site/w/720/i/4d1b49b68388b62765f0febe977211a0ab3fce5877fdb0e8e2493be73f4984d1/IMG_1164_small_o.jpg" /> <img width="720" height="540" width_o="720" height_o="540" 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data-src="https://freight.cargo.site/t/original/i/5e103ab1fba5e6ac423c6bfcb116e8555d9d163898a4caf05a3a1af5c5fb4096/IMG_1220_small_o.jpg" data-mid="19125891" border="0" src="https://freight.cargo.site/w/720/i/5e103ab1fba5e6ac423c6bfcb116e8555d9d163898a4caf05a3a1af5c5fb4096/IMG_1220_small_o.jpg" /> <img width="561" height="373" width_o="561" height_o="373" data-src="https://freight.cargo.site/t/original/i/acbdf51e4c2d4a305a789b7a843fe9acd4acfe2d9aa4920251f8cbdbc181d6c5/taxitop_o.jpg" data-mid="19125899" border="0" data-scale="100" src="https://freight.cargo.site/w/561/i/acbdf51e4c2d4a305a789b7a843fe9acd4acfe2d9aa4920251f8cbdbc181d6c5/taxitop_o.jpg" /> <img width="561" height="373" width_o="561" height_o="373" data-src="https://freight.cargo.site/t/original/i/d4b120948622796c66140e877acb5591ad9740f2931f172bc7b3177f65b9b234/taxitop2_o.jpg" data-mid="19125900" border="0" src="https://freight.cargo.site/w/561/i/d4b120948622796c66140e877acb5591ad9740f2931f172bc7b3177f65b9b234/taxitop2_o.jpg" /> Print: <img width="631" height="820" width_o="631" height_o="820" data-src="https://freight.cargo.site/t/original/i/57f06fd8b71cec92cc63e77291ab5f3a0a85e0cb6532252c84c7cfaeae310538/nea5_o.jpg" data-mid="19125897" border="0" data-scale="100" src="https://freight.cargo.site/w/631/i/57f06fd8b71cec92cc63e77291ab5f3a0a85e0cb6532252c84c7cfaeae310538/nea5_o.jpg" /> <img width="631" height="820" width_o="631" height_o="820" data-src="https://freight.cargo.site/t/original/i/65a97e8f95eb60c24f2efc9a797386abd62a3f4d1cb960aea361052d9141b4a3/nea6_o.jpg" data-mid="19125898" border="0" src="https://freight.cargo.site/w/631/i/65a97e8f95eb60c24f2efc9a797386abd62a3f4d1cb960aea361052d9141b4a3/nea6_o.jpg" /> https://dylancrawford.com/Jibo Mon, 25 Jun 2018 19:39:21 +0000 Dylan Crawford | Copywriter https://dylancrawford.com/Jibo Jibo The world’s first social robot needed some humanizing. https://dylancrawford.com/Shire Mon, 25 Jun 2018 20:14:09 +0000 Dylan Crawford | Copywriter https://dylancrawford.com/Shire ShireRare disease patients face unique challenges and need allies by their side. And so we fight.&nbsp; <img width="801" height="303" width_o="801" height_o="303" data-src="https://freight.cargo.site/t/original/i/284780d0019b87a1f89c0dd5b1a75b12cf517cad67c5a0264596ad4616c7c8be/Screen-Shot-2018-06-25-at-5.00.40-PM.png" data-mid="19138456" border="0" src="https://freight.cargo.site/w/801/i/284780d0019b87a1f89c0dd5b1a75b12cf517cad67c5a0264596ad4616c7c8be/Screen-Shot-2018-06-25-at-5.00.40-PM.png" /> <img width="800" height="303" width_o="800" height_o="303" data-src="https://freight.cargo.site/t/original/i/c23ca66a280c820d2e04e17c420e906f63ae7dec3f997ddfa0b37b132403680d/Screen-Shot-2018-06-25-at-5.01.47-PM.png" data-mid="19138459" border="0" src="https://freight.cargo.site/w/800/i/c23ca66a280c820d2e04e17c420e906f63ae7dec3f997ddfa0b37b132403680d/Screen-Shot-2018-06-25-at-5.01.47-PM.png" /> <img width="800" height="303" width_o="800" height_o="303" data-src="https://freight.cargo.site/t/original/i/096c2ca395ffec727e2752064a05846d4532b286a23c79e3cc42790fbf95b215/Screen-Shot-2018-06-25-at-5.02.12-PM.png" data-mid="19138460" border="0" src="https://freight.cargo.site/w/800/i/096c2ca395ffec727e2752064a05846d4532b286a23c79e3cc42790fbf95b215/Screen-Shot-2018-06-25-at-5.02.12-PM.png" /> <img width="677" height="402" width_o="677" height_o="402" data-src="https://freight.cargo.site/t/original/i/8a165a68da3a4bfe7584434ef12a1e8ad8fd7e161386d4e702d43922bda1fdd4/Screen-Shot-2018-06-25-at-5.03.16-PM.png" data-mid="19138461" border="0" src="https://freight.cargo.site/w/677/i/8a165a68da3a4bfe7584434ef12a1e8ad8fd7e161386d4e702d43922bda1fdd4/Screen-Shot-2018-06-25-at-5.03.16-PM.png" /> <img width="696" height="430" width_o="696" height_o="430" data-src="https://freight.cargo.site/t/original/i/8626f2d992bc6624e7854a3a153bfba3a3439fbc438bb034662b479545e1409d/Screen-Shot-2018-06-25-at-5.42.41-PM.png" data-mid="19140944" border="0" src="https://freight.cargo.site/w/696/i/8626f2d992bc6624e7854a3a153bfba3a3439fbc438bb034662b479545e1409d/Screen-Shot-2018-06-25-at-5.42.41-PM.png" /> <img width="677" height="418" width_o="677" height_o="418" data-src="https://freight.cargo.site/t/original/i/f244ca95d9ea988123e36b58232c9c5df74006625ec49728c9366faacca6dd14/Screen-Shot-2018-06-25-at-5.03.44-PM.png" data-mid="19138462" border="0" src="https://freight.cargo.site/w/677/i/f244ca95d9ea988123e36b58232c9c5df74006625ec49728c9366faacca6dd14/Screen-Shot-2018-06-25-at-5.03.44-PM.png" /> <img width="919" height="538" width_o="919" height_o="538" data-src="https://freight.cargo.site/t/original/i/c1b67da68f3e12b1001dcab6a39686ae64e90ae1aba89d4a5320ef08bfe6b2ae/Screen-Shot-2018-06-25-at-5.42.16-PM.png" data-mid="19140941" border="0" src="https://freight.cargo.site/w/919/i/c1b67da68f3e12b1001dcab6a39686ae64e90ae1aba89d4a5320ef08bfe6b2ae/Screen-Shot-2018-06-25-at-5.42.16-PM.png" /> <img width="640" height="428" width_o="640" height_o="428" data-src="https://freight.cargo.site/t/original/i/6b0eca36e608b071288083cff884a7eb50d54388c0973e05eb309080c096e155/Screen-Shot-2018-06-25-at-5.43.37-PM.png" data-mid="19140947" border="0" src="https://freight.cargo.site/w/640/i/6b0eca36e608b071288083cff884a7eb50d54388c0973e05eb309080c096e155/Screen-Shot-2018-06-25-at-5.43.37-PM.png" /> We kicked off an employee engagement campaign the sweetest way possible.&nbsp; <img width="541" height="600" width_o="541" height_o="600" data-src="https://freight.cargo.site/t/original/i/3661f4ef2eb8d57d1408a5014e35d2f47d40548c7e6023b5a7f2ace8df00d76c/Screen-Shot-2018-06-25-at-5.04.25-PM.png" data-mid="19138463" border="0" src="https://freight.cargo.site/w/541/i/3661f4ef2eb8d57d1408a5014e35d2f47d40548c7e6023b5a7f2ace8df00d76c/Screen-Shot-2018-06-25-at-5.04.25-PM.png" /> <img width="534" height="539" width_o="534" height_o="539" data-src="https://freight.cargo.site/t/original/i/8492571df4f3485f62eb6eb420f6842e277505bbb6f63b34d83da4c18ef7031e/Screen-Shot-2018-06-25-at-5.04.41-PM.png" data-mid="19138464" border="0" src="https://freight.cargo.site/w/534/i/8492571df4f3485f62eb6eb420f6842e277505bbb6f63b34d83da4c18ef7031e/Screen-Shot-2018-06-25-at-5.04.41-PM.png" /> https://dylancrawford.com/American-International-College Thu, 07 Jan 2016 22:50:07 +0000 Dylan Crawford | Copywriter https://dylancrawford.com/American-International-College American International College AIC is a challenger brand and needed a complete brand makeover. We gave them a new logo, tagline, website, and OOH brand campaign. <img width="670" height="425" width_o="670" height_o="425" data-src="https://freight.cargo.site/t/original/i/5063c07d2a0a51516c868b5fe88fc88b8b6a50fe540da8ace8119ffd6c43ca38/aicbrand1.jpg" data-mid="19125901" border="0" src="https://freight.cargo.site/w/670/i/5063c07d2a0a51516c868b5fe88fc88b8b6a50fe540da8ace8119ffd6c43ca38/aicbrand1.jpg" /> <img width="670" height="425" width_o="670" height_o="425" data-src="https://freight.cargo.site/t/original/i/3e64bb662893c007fb2964b10879f91047dd6d92a2fc5ef4afcfe33dca431fba/aicbrand2.jpg" data-mid="19125902" border="0" src="https://freight.cargo.site/w/670/i/3e64bb662893c007fb2964b10879f91047dd6d92a2fc5ef4afcfe33dca431fba/aicbrand2.jpg" /> <img width="670" height="425" width_o="670" height_o="425" data-src="https://freight.cargo.site/t/original/i/b9903774edbd44aecba36c43622f5b557de40e3f012758e913eb2f69f0298a35/aicbrand3.jpg" data-mid="19125903" border="0" src="https://freight.cargo.site/w/670/i/b9903774edbd44aecba36c43622f5b557de40e3f012758e913eb2f69f0298a35/aicbrand3.jpg" /> <img width="670" height="431" width_o="670" height_o="431" data-src="https://freight.cargo.site/t/original/i/566f396e95623ad9fad951f75229ae22de2093865843a2c04bd3d1022348a566/aicboard2.jpg" data-mid="19125905" border="0" src="https://freight.cargo.site/w/670/i/566f396e95623ad9fad951f75229ae22de2093865843a2c04bd3d1022348a566/aicboard2.jpg" /> <img width="670" height="431" width_o="670" height_o="431" data-src="https://freight.cargo.site/t/original/i/8ab35ffc8aaf78c5bdd1e465ec9257b2cfbce973b01da4e8ed79b7fef0fc1f3b/aicboard1.jpg" data-mid="19125904" border="0" src="https://freight.cargo.site/w/670/i/8ab35ffc8aaf78c5bdd1e465ec9257b2cfbce973b01da4e8ed79b7fef0fc1f3b/aicboard1.jpg" /> https://dylancrawford.com/Rocketbook Sun, 03 Jan 2016 20:56:43 +0000 Dylan Crawford | Copywriter https://dylancrawford.com/Rocketbook Rocketbook As part of the Ad Club's Brandathon event, I helped rebrand Rocketbook, a connected notebook, in just 48 hours. The new brand is based on the insight that unlike a regular notebook, Rocketbook is alive. <img width="412" height="575" width_o="412" height_o="575" data-src="https://freight.cargo.site/t/original/i/eb6988dc2fa297e3e7ea2a88c93b0b9749932c475600d6a484093d9331920e63/rocketbookbrand2.jpg" data-mid="19125907" border="0" src="https://freight.cargo.site/w/412/i/eb6988dc2fa297e3e7ea2a88c93b0b9749932c475600d6a484093d9331920e63/rocketbookbrand2.jpg" /> <img width="670" height="425" width_o="670" height_o="425" data-src="https://freight.cargo.site/t/original/i/389a71a60de2e49fc19996af9a66ab73f1a6c958685a6cf3977bcb7037cc04f0/rocketbookbrand4.jpg" data-mid="19125909" border="0" src="https://freight.cargo.site/w/670/i/389a71a60de2e49fc19996af9a66ab73f1a6c958685a6cf3977bcb7037cc04f0/rocketbookbrand4.jpg" /> <img width="670" height="425" width_o="670" height_o="425" data-src="https://freight.cargo.site/t/original/i/96db594b362d708a7933a6b02f6235cfd21c6c0bccd9726d7a8bef9e8a07d903/rocketbookbrand3.jpg" data-mid="19125908" border="0" src="https://freight.cargo.site/w/670/i/96db594b362d708a7933a6b02f6235cfd21c6c0bccd9726d7a8bef9e8a07d903/rocketbookbrand3.jpg" /> OOH launch campaign: <img width="412" height="575" width_o="412" height_o="575" data-src="https://freight.cargo.site/t/original/i/cbc5eb0fcb9fadc83e182c780b32d1e547b7a7076d3952b15c3c5f4c2af24d37/rocketbookooh1.jpg" data-mid="19125912" border="0" src="https://freight.cargo.site/w/412/i/cbc5eb0fcb9fadc83e182c780b32d1e547b7a7076d3952b15c3c5f4c2af24d37/rocketbookooh1.jpg" /> <img width="412" height="575" width_o="412" height_o="575" data-src="https://freight.cargo.site/t/original/i/7f177649b4c8302082e52a35415adad9e55c56a24c5163d20e734e030a40112d/rocketbookooh2.jpg" data-mid="19125916" border="0" src="https://freight.cargo.site/w/412/i/7f177649b4c8302082e52a35415adad9e55c56a24c5163d20e734e030a40112d/rocketbookooh2.jpg" /> https://dylancrawford.com/Isenberg-School-of-Management Tue, 26 Jun 2018 14:16:23 +0000 Dylan Crawford | Copywriter https://dylancrawford.com/Isenberg-School-of-Management Isenberg School of Management Isenberg drives the driven. And the roll up your sleeve-ers. And the dig down deep-ers. And everyone else who will set the business world on fire.&nbsp; <img width="1001" height="670" width_o="1001" height_o="670" data-src="https://freight.cargo.site/t/original/i/1b47a8f43ee038fd30c4ce6fca68365e214f0158e181eeb5b16f80dd5da6361a/Screen-Shot-2018-06-26-at-10.18.07-AM.png" data-mid="19193098" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/1b47a8f43ee038fd30c4ce6fca68365e214f0158e181eeb5b16f80dd5da6361a/Screen-Shot-2018-06-26-at-10.18.07-AM.png" />&nbsp;&nbsp; <img width="963" height="369" width_o="963" height_o="369" data-src="https://freight.cargo.site/t/original/i/a74ad0555e559dce6ee35d2d20ed8099f1dcb81952fc7cb05a786b0fd9d5af5a/Screen-Shot-2018-06-26-at-10.20.50-AM.png" data-mid="19193624" border="0" src="https://freight.cargo.site/w/963/i/a74ad0555e559dce6ee35d2d20ed8099f1dcb81952fc7cb05a786b0fd9d5af5a/Screen-Shot-2018-06-26-at-10.20.50-AM.png" /> <img width="611" height="408" width_o="611" height_o="408" data-src="https://freight.cargo.site/t/original/i/d49a94c5f6853fe148af495bf90e9e5c5f836d9fc31da20f8fc2afdfc704517c/Screen-Shot-2018-06-26-at-10.19.35-AM.png" data-mid="19193115" border="0" src="https://freight.cargo.site/w/611/i/d49a94c5f6853fe148af495bf90e9e5c5f836d9fc31da20f8fc2afdfc704517c/Screen-Shot-2018-06-26-at-10.19.35-AM.png" /> <img width="603" height="237" width_o="603" height_o="237" data-src="https://freight.cargo.site/t/original/i/7137cad0f3f5de91a910cf9c795dd0bea80f78a0af994cc4bfbc8647ead27860/Screen-Shot-2018-06-26-at-10.18.22-AM.png" data-mid="19193090" border="0" src="https://freight.cargo.site/w/603/i/7137cad0f3f5de91a910cf9c795dd0bea80f78a0af994cc4bfbc8647ead27860/Screen-Shot-2018-06-26-at-10.18.22-AM.png" /> <img width="601" height="237" width_o="601" height_o="237" data-src="https://freight.cargo.site/t/original/i/adc2cd789b0f91338a56e77668c1a89f497255dd25a1a0ea22f79354acdcc81b/Screen-Shot-2018-06-26-at-10.18.45-AM.png" data-mid="19193087" border="0" src="https://freight.cargo.site/w/601/i/adc2cd789b0f91338a56e77668c1a89f497255dd25a1a0ea22f79354acdcc81b/Screen-Shot-2018-06-26-at-10.18.45-AM.png" /> <img width="602" height="234" width_o="602" height_o="234" data-src="https://freight.cargo.site/t/original/i/7a0be55f97248e45d172875661f55b16a87e5b707c5ff0c1f69334b3213ae5ed/Screen-Shot-2018-06-26-at-10.19.00-AM.png" data-mid="19193133" border="0" src="https://freight.cargo.site/w/602/i/7a0be55f97248e45d172875661f55b16a87e5b707c5ff0c1f69334b3213ae5ed/Screen-Shot-2018-06-26-at-10.19.00-AM.png" /> <img width="600" height="234" width_o="600" height_o="234" data-src="https://freight.cargo.site/t/original/i/aceb505d6a1d6690ff8075f4cc9524b6dd57a786386c53a0633c2a6fa0cd9c1a/Screen-Shot-2018-06-26-at-10.19.10-AM.png" data-mid="19193135" border="0" src="https://freight.cargo.site/w/600/i/aceb505d6a1d6690ff8075f4cc9524b6dd57a786386c53a0633c2a6fa0cd9c1a/Screen-Shot-2018-06-26-at-10.19.10-AM.png" /> https://dylancrawford.com/Philo Wed, 29 Oct 2014 20:56:48 +0000 Dylan Crawford | Copywriter https://dylancrawford.com/Philo Philo Philo started out by bringing IPTV (aka "TV Anywhere") to college campuses. We created these posters to get college kids psyched about watching their favorite shows on Philo. Without actually mentioning those shows. <img width="412" height="638" width_o="412" height_o="638" data-src="https://freight.cargo.site/t/original/i/3a8cca66515402ab1c7aacd8ef8f54140f77fe173666d768c543a422e565e995/bigbang_o.jpg" data-mid="19125963" border="0" src="https://freight.cargo.site/w/412/i/3a8cca66515402ab1c7aacd8ef8f54140f77fe173666d768c543a422e565e995/bigbang_o.jpg" /> <img width="412" height="638" width_o="412" height_o="638" data-src="https://freight.cargo.site/t/original/i/f2a8dccaec8d11970f08434b92f4b0b77dd3150296c29aaac10d68e6e1125de6/football_o.jpg" data-mid="19125967" border="0" src="https://freight.cargo.site/w/412/i/f2a8dccaec8d11970f08434b92f4b0b77dd3150296c29aaac10d68e6e1125de6/football_o.jpg" /> <img width="412" height="638" width_o="412" height_o="638" data-src="https://freight.cargo.site/t/original/i/7974edc98ab997f7020f651380d44137a7677f5657ce530b4303ad8a08c2a53f/walkingdead_o.jpg" data-mid="19125960" border="0" src="https://freight.cargo.site/w/412/i/7974edc98ab997f7020f651380d44137a7677f5657ce530b4303ad8a08c2a53f/walkingdead_o.jpg" /> I've written a lot of brand books. This is my favorite. <img width="879" height="440" width_o="879" height_o="440" data-src="https://freight.cargo.site/t/original/i/6fd53148d35ee8072f93874467e40b7f7b4e64b7104969a0b2198cf39dafcb91/brandbook1_o.jpg" data-mid="19125938" border="0" data-scale="100" src="https://freight.cargo.site/w/879/i/6fd53148d35ee8072f93874467e40b7f7b4e64b7104969a0b2198cf39dafcb91/brandbook1_o.jpg" /> <img width="879" height="440" width_o="879" height_o="440" data-src="https://freight.cargo.site/t/original/i/7e8216c9614fc6f8acc9e33e5ef0f2027194a7e47103abfd2ff5e9019d9602d1/brandbook2_o.jpg" data-mid="19125941" border="0" src="https://freight.cargo.site/w/879/i/7e8216c9614fc6f8acc9e33e5ef0f2027194a7e47103abfd2ff5e9019d9602d1/brandbook2_o.jpg" /> <img width="879" height="440" width_o="879" height_o="440" data-src="https://freight.cargo.site/t/original/i/15bcfb730f77422b70fd03406093a525d721e2bef717153d9fcbed146b4a749b/brandbook3_o.jpg" data-mid="19125944" border="0" src="https://freight.cargo.site/w/879/i/15bcfb730f77422b70fd03406093a525d721e2bef717153d9fcbed146b4a749b/brandbook3_o.jpg" /> <img width="879" height="440" width_o="879" height_o="440" data-src="https://freight.cargo.site/t/original/i/ed82392e07c2bff8a3f1c78844a8eea5d00d7435416aab81ee1bc8612afa2285/brandbook4_o.jpg" data-mid="19125948" border="0" src="https://freight.cargo.site/w/879/i/ed82392e07c2bff8a3f1c78844a8eea5d00d7435416aab81ee1bc8612afa2285/brandbook4_o.jpg" /> <img width="879" height="440" width_o="879" height_o="440" data-src="https://freight.cargo.site/t/original/i/469f690ba63a084ce292b66c76d5cec8bcd436a03611f29ea576539ac47a18db/brandbook5_o.jpg" data-mid="19125951" border="0" src="https://freight.cargo.site/w/879/i/469f690ba63a084ce292b66c76d5cec8bcd436a03611f29ea576539ac47a18db/brandbook5_o.jpg" /> <img width="879" height="440" width_o="879" height_o="440" data-src="https://freight.cargo.site/t/original/i/012b2c4cc7f564ea4f107c9e8cadedd71070c3b15c17b7dc3b16db31635659ed/brandbook6_o.jpg" data-mid="19125952" border="0" src="https://freight.cargo.site/w/879/i/012b2c4cc7f564ea4f107c9e8cadedd71070c3b15c17b7dc3b16db31635659ed/brandbook6_o.jpg" /> <img width="879" height="440" width_o="879" height_o="440" data-src="https://freight.cargo.site/t/original/i/2cc4b1e965b8123de79637caffe0ef8676987f804ec3cf0233e28fb70178baf2/brandbook7_o.jpg" data-mid="19125953" border="0" src="https://freight.cargo.site/w/879/i/2cc4b1e965b8123de79637caffe0ef8676987f804ec3cf0233e28fb70178baf2/brandbook7_o.jpg" /> <img width="879" height="440" width_o="879" height_o="440" data-src="https://freight.cargo.site/t/original/i/083482399cc18ad8bd057ba6f5e2313c790c05a874be7455c3a6c8f3d35049e0/brandbook8_o.jpg" data-mid="19125957" border="0" src="https://freight.cargo.site/w/879/i/083482399cc18ad8bd057ba6f5e2313c790c05a874be7455c3a6c8f3d35049e0/brandbook8_o.jpg" />